Though I'm still struggling to organize my thoughts on the Tools of Change conference that just ended, Eoin Purcell's post this morning about publishers accepting digital change and forging a future accordingly is about as spot-on as a #TOCCON wrap-up can be for someone who didn't attend #TOCCON. A taste:
Digital content WILL dominate the future*. You don’t have to like that, but you DO have to accept it. When you accept that you’ll begin to see that the systems behind publishing need to change rapidly or else you need to create a new organisation to work within the new rules (and economic realities).
It’s time for the industry to stop worrying about Apple, Amazon and Google. It is time for the industry to just forget about all of them and to decide how it is going to bring stories to readers in a way that keeps it relevant, interesting and hopefully profitable or else to decide that it is going to grow old and die gracefully. In either case, I’m pretty sure it’s time to shut up and do it.
It's well worth your time to read it whether you're on the don't like it/won't accept it side or drinking from the digital change firehose and loving it side.
